Adsense Adds Ad Navigation |
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In an attempt to provide advertisers with more placement options on publisher sites, Google Adsense has announced paged Adsense ad blocks. Now, rather than being stuck with a handful of links, a user can choose to navigate and view different ads using arrows located inside the ad block.
While innovative, and certainly helpful to the end user, I do believe that some kind of revenue sharing scheme for the “next” and “previous” ads should be implemented. Fact is, on our sites, we either want a user to consume our content and/or click an ad. To have adspace not generate revenue, just seems odd to me. Kind of sounds like Google is saying “Hey, I didn’t find any relevent ads for this content, so here’s so more stuff we think you might like, and we’re not sending money the publisher’s way because his content did not yield relevant ads in the first place”. While I still like adsense, this further pushes me to explore other ad services as alternatives or downright replacements.
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